BRAND CHALLENGE:
• Convince a reluctant board to adopt a fun modern approach to banking
PROJECT ELEMENTS: Brand Strategy, Logo, Visual System, Website, Illustrations, Mobile App, Advertising, In brand graphics
A new brand, identity and name for UMe Credit Union in Burbank. Initial research showed that the credit union had a fun, quirky streak–a driving idea that drove all aspects of the brand. Additionally, a key theme was that talking about money could be like a fun conversation with a friend. The brand flourished during our 6 year relationship. Shown here are a series of illustrations that convey important topics for a financial institution but convey a proprietary look that builds of of the existing identity, spirit and color palette.
