The Vines of Mendoza is a boutique business conglomerate in Mendoza Argentina that includes private vineyard and estate sales, private wine making, several tasting rooms, vineyard farming, a wine shipping business, wine education, a high-end resort which is part of the Leading Hotels of the World and several high end restaurants.
The challenge for this project was tri-fold: 1) to distinguish it from the many competitors globally 2) to create a compelling brand that would draw an international audience in a casual but elegant way and 3) to develop a brand architecture within the parent brand, giving areas of the company their own distinct visual tone and attention.
The new look drew inspiration from the original occupants of the Uco Valley, the Haurpe Indians and the location of the resort at the base of the majestic Andes Mountains. A color palette based on the rich layers of the landscape corresponds to the various areas of experience within The Vines family of offerings.
