As FedEx acquired multiple businesses they expanded their company to include nine operating units. Look for packaging and livery had already been established. The challenge was to create a new identity for each of the operating units tying together FedEx standards while giving each some unique elements. The system needed to work globally so that any FedEx unit could recreate the materials accurately. The project included development of materials in various print sizes, a grid system, look and feel, photographic style and extensive online guidelines. This look is still in use today. This work was done while at Landor Associates.
