Elsevier, the largest and most dominant commercial academic publisher globally specializes in scientific, technical, and medical content. A rebrand to further reinforce their mission of "supporting science and healthcare to advance human progress" was a robust effort including a new logo, brand hierarchy and visual system. Commissioned illustrations create a rich visual toolkit that speaks to the convergence of technology, science, information and humanity. The program is an inspiring departure from past brand presentation and opened Elsevier to further growth and innovation.
