Launch identity for a reverse osmosis drinking water company. The design and strategy focus on a futuristic view of water and environmentally sound practices. Themes mix the ideas of water and air creating an aura of water as an artistic, beautiful sustaining life-force. A large part of this project included photo-illustrating a library of unique images that bring a fashion forward presence to the brand. The supporting graphics are clean, simple and reflect the magical nature of the technology.
