Accurate, a rapidly growing HR screening leader, wanted to capitalize on its well-established, people-centered ability to deliver a better experience for clients and candidates alike. The new identity is a stark departure from their competitive set and builds on the attributes of flexible, forward-thinking, people-first and light-spirited. Building on the pre-existing triangle in their logo I developed a new visual system of geometric bursts speaks to the fit, optimism and accuracy of their services.
PROJECT ELEMENTS: Brand Communications Platform
Visual System, Icons, Brand Guidelines, Launch Video, Trade Show Environment
Visual System, Icons, Brand Guidelines, Launch Video, Trade Show Environment
