BP
Global Launch
Global Launch
Launch of new brand and identity for global giant BP. The look and feel displays BP's commitment to alternative fuels with an emphasis on being a global energy provider. Colors are optimistic and bright, distinctly different from other category leaders. Over two years I led the corporate identity team through many areas of this enormous project. My involvement included the development of the overall look and feel and included all elements of launch and implementation for BP including: formal guidelines, print literature system, advertising guidelines, brand engagement program, supporting brand marketing (BP Solar, BP Chemicals, ARCO, Castrol), brand hierarchy strategy, livery program, uniforms, digital, web, environments styleguide and brand training. This was truly a labor of love. I am grateful for the opportunity and all the wonderful people I met along the way.
