One of two 6-minute brand engagement videos developed for a major southern California retailer as a sales training tool. The goal of this piece was to generate understanding and excitement over a new strategic direction and visualize the new brand strategy and target demographic in a visually interesting and inspired way.
(oh, and did I forget to mention, it was developed in three weeks!!)
Agency: Auracle Brands
Creative Director: Cynthia Murnane
Account Director: Paul Murnane
Writer: Terry Orsland
Designers: Jeff Ipjian, Korina Karol, Imke Daniel, Cynthia Murnane
Editor: Justin Dial
After Effects: Allison Wagoneer , Benji Newell
Voice Direction and Casting: Laura Adams
Creative Director: Cynthia Murnane
Account Director: Paul Murnane
Writer: Terry Orsland
Designers: Jeff Ipjian, Korina Karol, Imke Daniel, Cynthia Murnane
Editor: Justin Dial
After Effects: Allison Wagoneer , Benji Newell
Voice Direction and Casting: Laura Adams